Anyone can buy media.

The skill is knowing what not to buy.

Media strategy, planning and buying for global FMCG brands in Australia and New Zealand.

elise@mediawords.com.au

Media Words is an independent, senior led media consultancy founded by Elise Hedley Dale.

The person who plans your media is the person who buys it. Which means I’m also the person who tells you when not to spend.

I start with your audience, not with assumptions. Every plan is anchored in real behaviour, not vanity metrics.

Work

Selected work. Full case studies coming soon.