Media got messy.
We built the fix.
Smarter Strategy, Senior Talent, Real Results
Independent media consultancy
Built on trust. Powered by experience.
Media Words is an independent media consultancy built on transparency, talent, and trust.
The agency model is broken, so we left it behind and built something better.
Clever. Dynamic. Focused. Fresh.
Elise Hedley Dale founded Media Words in 2014 after 25 years inside Australia's biggest agencies — working with global brands and scrappy start-ups alike.
She left the agency model behind to fix what’s broken: clients getting senior expertise without the handoffs, layers, or junior teams.
She’s one of a handful of truly experienced media planners still on the tools. Elise brings real-world insight, fierce negotiation skills, and the kind of industry relationships algorithms can’t replicate.
As a shrewd, goal-driven negotiator, Elise understands her clients’ needs and works hard to get the best outcomes.
Media Words is her own gig. You always have her knowledge and expertise, every step of the way.
What We Do
What We Do
We plan, buy, and manage media across every channel — TV, digital, outdoor, radio, print, cinema — crafting campaigns that actually connect.
But here’s what makes us different:
We don’t hand off your work to junior teams. We don’t hide behind jargon. We don’t optimise in silos.
You work directly with senior expertise. Every time.
We start with your audience — not assumptions. Every plan is anchored in real behavior, not vanity metrics. Insights from each campaign inform the next. Strategies adapt. New opportunities get explored based on the evolving market and what your audience actually does.
Our Approach: Conversation, consideration, and collaboration.
A great media strategy sets direction and saves time and money. We work with you to set clear objectives and specific goals and objectives that answer your business challenges.
We identify your audience and pull apart their behaviours and preferences that inform media channels that align with the overall strategy and goals.
We make informed decisions using market analytics and insights that provide audience-first media strategies.
Audience-led, clear direction, cost-time efficiency.
A great media strategy sets direction and saves time and money. We work with you to set clear objectives and specific goals and objectives that answer your business challenges.
We identify your audience and pull apart their behaviours and preferences that inform media channels that align with the overall strategy and goals.
We make informed decisions using market analytics and insights that provide audience-first media strategies.
Audience-led, clear direction, cost-time efficiency.
We provide a detailed media plan, selecting and managing media partners while negotiating rates so you have a clear schedule of when and where your ads will be placed, the types of ads that will be used, and the budget for the campaign. This ensures your creative is delivered to the right people at the right time and through the most effective media channels and platforms.
Plan, execute, adapt, and succeed.
We implement and monitor your campaign, making real-time adjustments to optimise and explore new opportunities based on the evolving market and consumer behaviour.
Our beliefs? Data should be accessible, and it’s important to communicate complex information in a straightforward and transparent manner.
Our Dashboards give real-time data visualisation, and we provide custom reporting that draws meaningful conclusions and key information that ladder up to your KPIs.
Transparent data, meaningful insights.
We believe in the power of staying true to our strengths while fostering valuable partnerships. We collaborate closely with trusted experts specialising in Search, Social, and SEO strategy, planning and implementation. That means we create a unified, efficient approach that saves you time and money and ensures access to experts.
Staying in our expert lane: seamless, cost-effective solution.
Using influencers for brand advocacy can be a powerful tool when done right, but it requires careful planning and execution. We have an on-call community of tried and trusted influencers, plus the networks and know-how to find the best influencers that align with your brand and run your campaigns end to end.
Recruit, engage, monitor and report.
Product sampling offers consumers a tangible interaction. It helps eliminate uncertainty and helps build customer loyalty. We organise and execute product sampling across ANZ.
Discovery, engagement, convenience, influence.
Media Words In The Press
BIC Australia’s EasyRinse razor gets a campaign from Media Words and The Reactor
As featured in Mumbrella
BIC EasyRinse shaver launches new OOH + digital campaign via The Reactor and Media Words
As featured in Campaign Brief
BIC Australia launches Easyrinse razor with integrated campaign
As featured in Mi3
The risks of unfiltered content as advertisers juggle brand safety
As featured in AdNews
Media Words taps into healthy new year plans for Ocean Spray OOH campaign
As featured in Media Week
Ocean Spray PURE Cranberry champions new year health in latest OOH campaign via Media Words
As featured in Campaign Brief
Work
We’re updating our full portfolio. Here are a few recent highlights:
