Media Words is small on purpose.
The person who plans your media is the person who buys it. Which means I'm also the person who tells you when not to spend.
Anyone can buy media - buying it well that's a different skill entirely.
Media Words is an independent, senior-led media consultancy founded by Elise Hedley-Dale.
I bring senior judgment into the room. Strategy and execution from the same person, every time. No handoffs. No layers. No theatre.
Clever. Dynamic. Focused. Fresh.
I'm Elise. I founded MediaWords in 2014 after 25 years inside Australia's biggest agencies working with global brands and building teams that delivered.
I left the agency model behind to fix what’s broken: clients getting senior expertise without the handoffs, the layers, or the junior teams pretending to be senior.
I lead every engagement personally and stay on the tools working across all media, not just digital.
I bring strategic thinking, commercial judgment, and the kind of industry relationships that come from decades in the room where deals get done.
I work embedded or advisory, depending on what’s needed. I bring calm, clear decision-making under pressure. And I’m honest about what I do and what I don’t.
MediaWords is how I work now: senior-led, hands-on, and built for clients who want the adult in the room.
What I Do
What We Do
Media Words brings senior media leadership into teams embedded or advisory to help make better decisions across strategy, planning, buying, and campaign management.
But here’s what makes us different:
We don’t hand off your work to junior teams. We don’t hide behind jargon. We don’t optimize in silos.
You work directly with senior expertise. Every time.
We start with your audience not assumptions. Every plan is anchored in real behavior, not vanity metrics. Insights from each campaign inform the next. Strategies adapt. New opportunities get explored based on the evolving market and what your audience actually does.
Our Approach: Conversation, consideration, and collaboration.
Media Words In The Press
BIC Australia’s EasyRinse razor gets a campaign from Media Words and The Reactor
As featured in Mumbrella
BIC EasyRinse shaver launches new OOH + digital campaign via The Reactor and Media Words
As featured in Campaign Brief
BIC Australia launches Easyrinse razor with integrated campaign
As featured in Mi3
The risks of unfiltered content as advertisers juggle brand safety
As featured in AdNews
Media Words taps into healthy new year plans for Ocean Spray OOH campaign
As featured in Media Week
Ocean Spray PURE Cranberry champions new year health in latest OOH campaign via Media Words
As featured in Campaign Brief
Work
We’re updating our full portfolio. Here are a few recent highlights:
