Anyone can buy media.
The skill is knowing what not to buy.
Media strategy, planning and buying for global FMCG brands in Australia and New Zealand.
elise@mediawords.com.au
Media Words is an independent, senior led media consultancy founded by Elise Hedley Dale.
The person who plans your media is the person who buys it. Which means I’m also the person who tells you when not to spend.
I start with your audience, not with assumptions. Every plan is anchored in real behaviour, not vanity metrics.
I'm Elise. I founded MediaWords in 2014 after 25 years inside Australia's biggest agencies working with global brands and building teams that delivered.
I left the agency model behind to fix what’s broken: clients getting senior expertise without the handoffs, the layers, or the junior teams pretending to be senior.
I lead every engagement personally and stay on the tools working across all media, not just digital.
I bring strategic thinking, commercial judgment, and the kind of industry relationships that come from decades in the room where deals get done.
I work embedded or advisory, depending on what’s needed. I bring calm, clear decision-making under pressure. And I’m honest about what I do and what I don’t.
MediaWords is how I work now: senior-led, hands-on, and built for clients who want the adult in the room.
Media Words In The Press
BIC Australia’s EasyRinse razor gets a campaign from Media Words and The Reactor
As featured in Mumbrella
BIC EasyRinse shaver launches new OOH + digital campaign via The Reactor and Media Words
As featured in Campaign Brief
BIC Australia launches Easyrinse razor with integrated campaign
As featured in Mi3
The risks of unfiltered content as advertisers juggle brand safety
As featured in AdNews
Media Words taps into healthy new year plans for Ocean Spray OOH campaign
As featured in Media Week
Ocean Spray PURE Cranberry champions new year health in latest OOH campaign via Media Words
As featured in Campaign Brief
Work
We’re updating our full portfolio. Here are a few recent highlights:
