Media Words

Media Words is an independent media consultancy. We offer tailored, results-driven solutions; customised to each client’s unique needs.

Making media happen in an industry full of smoke and mirrors.

Clever. Dynamic. Focused. Fresh.

Elise Hedley Dale founded Media Words in 2014. She has decades of experience working in Australia’s biggest agencies.

Elise has worked with A-list clients, large household brands, and small start-ups. She is one of a handful of truly experienced, old-school media planners.

Rather than just rely on a computer algorithm to set campaigns, Elise utilises her vast experience, data-led insights, incredible instincts and money-cant-buy relationships. Strong, real connections and a client-focused approach is what you receive when working with Elise.

As a shrewd, goal-driven negotiator, Elise understands her clients’ needs and will work hard to get you the best outcomes. Media Words is her own gig. You always have her knowledge and expertise, every step of the way.

Our Values

We live by our values. Guiding our actions and outputs.

What We Do

Media is a never-ending circle. Media planning and trading is an iterative process. Insights from the previous campaign are used to inform future campaigns. Strategies are adjusted, and new opportunities are explored based on the evolving market and consumer behaviour.

Our mission is to guide businesses and clients through the confusing and cluttered media landscape and provide audience-first media strategies and efficient and effective media plans.

We believe educating and upskilling are important so you have the knowledge and tools to succeed.

Conversation, consideration and collaboration.

A great media strategy sets direction and saves time and money. We work with you to set clear objectives and specific goals and objectives that answer your business challenges.

We identify your audience and pull apart their behaviours and preferences that inform media channels that align with the overall strategy and goals.

We make informed decisions using market analytics and insights that provide audience-first media strategies.

Audience-led, clear direction, cost-time efficiency.

A great media strategy sets direction and saves time and money. We work with you to set clear objectives and specific goals and objectives that answer your business challenges.

We identify your audience and pull apart their behaviours and preferences that inform media channels that align with the overall strategy and goals.

We make informed decisions using market analytics and insights that provide audience-first media strategies.

Audience-led, clear direction, cost-time efficiency.

We provide a detailed media plan, selecting and managing media partners while negotiating rates so you have a clear schedule of when and where your ads will be placed, the types of ads that will be used, and the budget for the campaign. This ensures your creative is delivered to the right people at the right time and through the most effective media channels and platforms.

Plan, execute, adapt, and succeed.

We implement and monitor your campaign, making real-time adjustments to optimise and explore new opportunities based on the evolving market and consumer behaviour.

Our beliefs? Data should be accessible, and it’s important to communicate complex information in a straightforward and transparent manner.

Our Dashboards give real-time data visualisation, and we provide custom reporting that draws meaningful conclusions and key information that ladder up to your KPIs.

Transparent data, meaningful insights.

We believe in the power of staying true to our strengths while fostering valuable partnerships. We collaborate closely with trusted experts specialising in Search, Social, and SEO strategy, planning and implementation. That means we create a unified, efficient approach that saves you time and money and ensures access to experts.

Staying in our expert lane: seamless, cost-effective solution.

Using influencers for brand advocacy can be a powerful tool when done right, but it requires careful planning and execution. We have an on-call community of tried and trusted influencers, plus the networks and know-how to find the best influencers that align with your brand and run your campaigns end to end.

Recruit, engage, monitor and report.

Product sampling offers consumers a tangible interaction. It helps eliminate uncertainty and helps build customer loyalty. We organise and execute product sampling across ANZ.

Discovery, engagement, convenience, influence.

Work

Check out some of the campaigns we have run for our sensational clients. From influencer and out of home campaigns for Ocean Spray, to dynamic digital advertising for the Peninsula Hot Springs.