A partnership between Sonos and Concrete Playground led to a content series that encouraged audiences to physically explore Melbourne (soon after Covid-19 lockdowns).

The content series placed the Sonos Roam speaker as a ‘portable answer to sound’. Several evergreen content pieces and nearly 50 social posts were executed; placing Sonos in culturally-relevant environments.

The campaign successfully engaged new target audience groups (including culture-seeking, tech-savvy, music-loving and travel-enthusiast audiences).