When Big Budgets Don’t Read the Room
Have you noticed it, too? We’re being bombarded by political ads, and it’s not pretty. It’s wall-to-wall negativity — slinging mud, hoping something sticks. One local candidate’s ad hit me 22 times on BVOD. (Yes, I’m keeping score.) Now, even their face on a street sign makes me flinch. Whoever planned that campaign? It’s not […]
Q1 Highlights & Updates
Wow. How is it nearly April? It’s been a busy Q1, which has meant I have ignored the promise of a monthly newsletter. Our recent outdoor campaign for Ocean Spray showcases the power of early collaboration between media and creative teams. By integrating these teams at the start of our planning circle, we developed a […]
Well, Another Year Bites the Dust!
Hope your festive break was a good one! Whether you managed to switch off entirely or found yourself sneaking peeks at emails between mouthfuls of holiday treats (no judgment here!), it’s time to face 2025 head-on. I’ve been using the quiet holiday period to think about how we can all make our work and personal […]
Vorrei un tè alla pesce per favore
That Time I Ordered Fish Iced Tea Instead of Peach Iced Tea… And Why Logos Are Your Best Friend While on a recent European family holiday, shopping became an unexpected case study in consumer behaviour, and I experienced what we have long known theoretically: brand recognition transcends barriers. What fascinated me most was how quickly […]
Quack-ing Up Over Clever Creative!
Last week, the Luv-a-Duck out-of-home campaign stopped me in my tracks. I even drove around the block for a second look to a photo. Luv-a-Duck’s campaign is an excellent example of using humour to break down barriers and get everyday Aussies to “Give a duck about Dinner”. It grabs attention: “Give a duck about Dinner” […]
The CPM Trap – Why Cheaper isn’t always better for Video ads
Cheap Thrills, Empty Views: The Hidden Trap of Low-Cost Reach We find that there’s a misconception that more eyes equals more impact, regardless of engagement quality. The “quantity over quality” mindset can be hard to shake. We believe it’s important to shift the focus from “how many people could potentially see our ad” to “how […]
Introducing Media Murmurs: Decoding The Industry Insights Together
I’m starting a newsletter to share valuable industry insights without overwhelming your inbox. Media is dynamic, and sharing perspectives helps us grow together. Your input will shape this resource. What topics interest you?
