We launched the Bic Ez Reach Lighter campaign in Australia.
We connected with target audiences through an NRL partnership on the Nine Network. This was supported by programmatic BVOD (Broadcaster Video on Demand), reaching target audiences while they leaned into their favourite content.
Get in touch with Elise.
She has curiosity and a lot of experience and believes that to truly solve a problem you need to talk, to discuss and debate it. Pull it apart, then put it back together again.
And you need to do all of these things together.
Conversation, consideration and collaboration.
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