Q1 Highlights & Updates

Wow. How is it nearly April? It’s been a busy Q1, which has meant I have ignored the promise of a monthly newsletter.

Our recent outdoor campaign for Ocean Spray showcases the power of early collaboration between media and creative teams. By integrating these teams at the start of our planning circle, we developed a targeted approach that maximised the impact of our creative assets. This collaborative process allowed us to:

• Identify optimal placement opportunities that enhanced our visual storytelling

• Align media touchpoints with creative strengths for greater audience resonance

• Create a seamless customer journey across multiple outdoor format touchpoints

We even got a mention in this must-listen podcast for Mi3Australia, Andrew Tindall from System1  joined JCDecaux’s team to discuss the results of our world-first Out-of-Home creative. It’s a great listen and talks about evidence-based research for driving both performance and brand building. The takeaway for me is that brands need to be BRAVE.  Lose the rational business-like messages and amp up the fun. Andrew Tindall sums this up perfectly –  brand fast, don’t be dull, stay consistent, attention changes minds, less is more, make them feel good and put on a show. Here is the link so you can listen: https://lnkd.in/gyTxZvge

Another integrated creative and media team approach was with BIC to launch their new EasyRinse razor, featuring advanced anti-clog technology for a faster, smoother and cleaner shave. The national campaign celebrates EasyRinse’s unique technology, which was specifically designed to address long-standing customer frustrations with razor blade clogging and frequent rinsing and cleaning during shaves. We ensured that our media was a digital and offline approach so that consumers saw the message across multiple touchpoints, which created a powerful narrative about transforming the daily shaving experience. Once again, by breaking down traditional silos between media and creative teams, we have proved yet again that we can elevate campaign performance and deliver more substantial results for our clients.

Something I always talk about is the difference between reviewing a site card and seeing a site in real life, so thanks to JCD and QMS, I spent time in Sydney with their teams on on-site tours. It was time well spent learning about the traffic flow, the position of the sites and my all-time favourite – checking to see if you can see the site you have bought or if a tree covers it.

Our last bit of news is that we have a new team member joining us this April. Our point of difference is that each team member brings over two decades of hands-on experience, ensuring clients get senior-level attention and each client works directly with the experienced team they meet – no handoffs to junior staff, no exceptions.

We would love to hear what you’re working on, too! Drop me a line to catch up on your Q2 plans, or let me know what media trends you’re curious about. After all, great results begin with conversation, consideration and collaboration.